Chery UK × Soccer Aid: Driving Change Together

CHERY UK has partnered with Soccer Aid for UNICEF’s 2026 campaign, supporting the world’s biggest charity football match, in which a star-studded line-up of celebrities and football legends battle it out on the pitch for global children’s charity UNICEF.

As part of the Principal Partnership, CHERY UK and Soccer Aid for UNICEF will collaborate on a wide range of exciting activations throughout the campaign. This includes becoming the event’s Official Car Partner and Official Broadcast Partner for the main Soccer Aid for UNICEF show on ITV1 and STV.

The partnership will see CHERY UK’s brand incorporated throughout Soccer Aid for UNICEF’s wider campaign and events, and will be brought to life through a range of exciting online and offline customer and dealership engagement activities - in the lead up to the 20th anniversary match at London Stadium on 31st May 2026.

Some of the stellar names set to feature at London Stadium for the 70,000-strong Soccer Aid for UNICEF crowd include founder Robbie Williams, Tom Hiddleston, Wayne Rooney, Damson Idris, Owen Cooper, GK Barry, Usain Bolt, Angry Ginge, Jordan North, Joe Marler, Olly Murs, Paddy McGuinness, Big Zuu, Tom Grennan, Richard Gadd, Maisie Adam, and Gladiator Nitro. Meanwhile, Theo Walcott and Soccer Aid’s all-time leading goal scorer Jermain Defoe will lead the England frontline against a sparkling World XI defence boasting Leonardo Bonucci and debutant Jordi Alba.